Our approach

• Activating trendsetters and trusted messengers at scale

  We thoroughly vetted and onboarded 350+ trendsetters and trusted social media messengers, who are knowledgeable about Clorox's products, skilled at trend spotting, and have authentic relationships with the target demographics of Clorox's brand portfolio, onto the Clorox Influencer Advisory Council. These Council members were activated for marketing and branding, as well as research and innovation initiatives led by Clorox and their portfolio of diverse brands year over year.

• Staying agile in an evolving COVID-19 era

  Council Creators participated in pulse-check feedback projects for the Clorox Company's response to COVID-19, created content to educate the proper use of liquid bleach, and participated in insights programs to help direct the company's approach to mediating the COVID-19 threat.

• Building brand loyalty and creating a sense of community

  Creators were thoroughly vetted, including an in-depth application process, prior to being onboarded to the private Clorox Council. Within the Council, they collaborated with each other, offered boots-on-the-ground insights of what their communities and audiences were looking for, as well as creating organic excitement for Clorox product launches and press releases.