Our approach

• #FirstThousandDays

• Quickly recruited 200+ soon-to-be mothers and new mothers with a social presence

  Through XOMAD's proprietary technology, 200+ trusted social messengers who were new mothers, newly pregnant, or planning to become pregnant were identified to participate in the #FirstThousandDays program.

• Observed Consumer Response to the messengers' content

  The audiences of all 200+ messengers were monitored to capture their sentiment and response to Rainbow Light's product and approach. XOMAD collected all comments on the messengers’ content as well as DMs privately sent.

• Activated messengers through influencer-led, in-person events & product seeding

  Through a series of 14+ curated events in influencers' homes, with product seeding, messengers created authentic, relatable, and aesthetically pleasing content that highlighted the unique nutrition and wellness benefits of Rainbow Light's prenatal vitamins. Content was posted to the messengers' social channels including Instagram, Facebook, Twitter, etc. to drive product purchases.